In late October and early November 2022, Ghost gained popularity online as a sexyman, with fan art referencing the image shared on Twitter, Tumblr and other social media platforms. On October 31st, Twitter user used a My Reaction to That Information meme based on the image to reply to a now-deleted tweet by gaining over 540 likes in one week (shown below, right). For example, on October 26th, 2022, Twitter user used the image to parody a tweet by the official Call of Duty Twitter account, gaining over 120 likes in two weeks (shown below, left). Starting in late October 2022, the image achieved virality on Twitter as a reaction, often when combined with the My Reaction to That Information meme format. The post gained over 2,100 likes and reblogs in two weeks. On October 23rd, Tumblr user vvh1sk3y posted a screenshot collection of Call of Duty: Modern Warfare II characters, which included a still image of Ghost from the cutscene (shown below). In one cutscene, the character converses with the player during a night search, gazing at the player from behind his skull mask, with only his eyes visible (cutscene shown below). In the game, the character Lieutenant Simon 'Ghost' Riley is one of the main protagonists. On October 28th, 2022, the first-person shooter video game Call of Duty: Modern Warfare II, a sequel to the 2019 reboot Call of Duty: Modern Warfare, was released.

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